These days when people search for goods and services, the internet of often the first and last port of call.
As such a web site may be vital as either a complete shop front, or simply as a means of finding you.
But don't jump too quickly. You have to consider who is going to find you on the web and how they are going to do it?
If you are running "Manor farm shop of Highworth" then only your existing customers are going to look for this name directly. People looking for a local farm shop, will probably look look at directory listings for farm shops. It is similar with "Bed & Breakfast" accomodation.
When someone does find you via a listing, it will look more professional and help sell your product/service if there is an associated web site. But the costs need to be taken into account.
You might also consider whether a free advertising service such as that offered by downsizer.net would be an adaquate free alternative.
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Beginners guides 
